About

Larry Fletcher is an entrepreneurial-minded licensing professional with over fifteen years of experience as a Senior Licensing Executive for Microsoft. He has a unique ability to navigate the complexities of software licensing, particularly in the realms of “Cloud” and “On-Premises” software solutions within today’s intricate marketplaces. Larry’s expertise spans various sectors, including Federal and Provincial Governments, and Crown Corporations, making him adept at helping customers maximize technology advantages while maintaining fiscal responsibility. He firmly believes in the importance of timing and education when it comes to software investments in today’s intricate licensing landscape.

As the Chief Executive Officer of LMFSYNERGY since 2016, Larry established the company’s mission to simplify the procurement and management of software products and services for customers. LMFSYNERGY takes a customer-centric approach, providing honest, trusted, and neutral guidance to instill confidence when dealing with software vendors, particularly Microsoft. The company specializes in untangling the complexities of software licensing, ensuring customers’ compliance with vendor use rights while optimizing efficiency.

In his concurrent role as an IT and Hardware Consultant at Convoy Logistics Providers Ltd., Larry’s focus is on securing the best licensing terms and packages for both “Cloud” and “On-Premises” software options. He has successfully facilitated the transition to “Cloud” technologies while preserving return on investment for on-premises software packages. This approach has enabled Convoy to embrace cloud technologies while capitalizing efficiently and cost-effectively on past software investments.

Additionally, Larry serves as a Senior Analyst and Licensing Consultant at Directions on Microsoft, where he leverages his extensive experience in negotiating Microsoft Licensing Contracts. His in-depth knowledge encompasses various Microsoft contract types, including Microsoft Business and Services Agreements, Enterprise Agreements, Enterprise Enrollment (Direct/Indirect) Server and Cloud Agreements, and more. Larry’s negotiation skills have benefited numerous commercial organizations, with a particular focus on sectors such as financial services, insurance, manufacturing, retail, and government entities, including Provincial and Federal Government deals and Crown Corporations.

He was also the Licensing Manager for Infomart Dialog Limited (Southam Joint Venture) where he successfully transformed Infomart into a national provider of premium content, establishing it as the unequivocal choice for those seeking top-tier content services. Larry’s dedication to simplifying on-premise/cloud licensing and his commitment to helping customers navigate the intricate world of technology investments have solidified his reputation as a trusted expert in the field.

With a Master’s degree in Political Economics from the University of Newcastle-upon-Tyne and a BA (Honours) in Political Science/Sociology from York University, he brings a wealth of knowledge and expertise to the software licensing landscape.